11 Best Lead Generation Tools for 2021​


Lead generation is one of the most important factors in the success of small businesses. With the Internet and online marketing, we now have a method of lead generation and lead generation tools that are not expensive and that can generate an endless number of leads.

There are many ways to generate leads and there are available lead generation tools that can be used to help you gain more potential customers.

Some of the lead generation tools that are being used today are web apps or tools that can be accessed via browser without downloading.

Almost everyone has access to the internet. People are willing to give out information for online freebies, or just to sign up for a newsletter or site membership.

Online marketing and search engine optimization can increase traffic. Social networking sites are also good sources of leads.

Another form of lead generation tools is software. This software can collect many data, sort them out and store them, and these leads can be contacted through emails or phones by sales personnel in order to turn these leads into sales.

Most of the fastest-growing B2B companies do not rely solely on just one sales lead generation method. They have a complete arsenal of sales lead generation tools at their fingertips, that they can use at any given time.

What kind of lead generation tools are you looking for?

Conducting a reliable B2B lead generation campaign is certainly one of the biggest concerns of major businesses, especially those involved in telecommunications.

With the way advertising and marketing campaigns from other firms are creating so much noise, it is only understandable that you would be stuck. How can you possibly stand out from the crowd and generate good sales leads?

As you can see in the diagram below, generating leads is a fundamental point in an individual’s journey to becoming a delighted customer – hubspot.com


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There are plenty of lead generation tools that you can employ for this type of work. Of course, not all of them may fit your needs. The key here is for you to choose which marketing mediums will fit your marketing aims. But first, you need to know each marketing tool better.

Here we have curated the best lead generation tools that can be a great asset for your business in 2021

We can divide these lead generation tools into eight categories that will fit your marketing aims:

  • Marketing Automation Tools – To measure performance, maximize lead generation and improve the quality of leads.
  • Lead collection tools – To help you capture leads on your website.
  • Email lookup tools – Helps you find emails and build a database of leads.
  • Email follow-up tools – Track and analyze your email marketing campaigns
  • Forms & email capture tools – Another form of generating leads via web forms and newsletters.
  • Email marketing tools – To help you generate and nurture leads along the customer journey.
  • Landing page Creation tools – To help you capture leads on your website.
  • Live Chat tools – To help you interact with visitors on your website and convert them into customers.

Best lead generation tools for 2021

Marketing Automation Tools:

1. HubSpot Marketing Hub

Lead Generation Tools hubspot marketing automation

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HubSpot Marketing Hub is a scalable, all-in-one marketing platform that covers a vast array of features and capabilities. The software can be used to carry out, track and measure all online marketing activities such as blogging, email marketing, and social media marketing. HubSpot Marketing Hub can also be used to create landing pages and calls-to-action, providing users with SEO tips as they type.

Furthermore, HubSpot Marketing Hub acts as a content management system enabling users to update their website content, optimize it for search, and adjust it for mobile. HubSpot Marketing Hub’s Smart Content tool even enables users to personalize their website to each visitor.


Free HubSpot CRM

Everything you need to organize, track, and nurture your relationships with leads and customers. Yes, it’s 100% free. Forever.

Marketing Hub

Grow traffic and convert more visitors with tools like landing pages, automation, analytics, and so much more.

Sales Hub

Time-saving tools that help you get deeper insights into your prospects, automate the tasks you hate and close more deals faster.

Service Hub

Customer service tools to help you connect with customers, exceed their expectations, and turn them into promoters that grow your business.

HubSpot Marketing Hub pricing starts at $50.00 per month. There is a free version.HubSpot Marketing Hub offers a free trial. See additional pricing details below.

Lead collection tools

2. Leadfeeder

Lead Generation Tools leadfeeder

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Leadfeeder is a cloud-based tool that identifies website visitors from Google Analytics data and generates sales leads from visitors. The system is suitable for B2B businesses of all sizes and is priced based on the number of unique companies visiting the website.

Leadfeeder also finds contact information for employees at the company. This allows you to follow up with visitors who never inquired about your product or time your outreach to potential leads in your sales pipeline.

To try out Leadeeder all you need to do is install the Leadfeeder Tracker (it takes less than 5 minutes!).

A 14-day free trial is available with paid plans starting at $55/month.

To sign up for Leadfeeder, follow these steps.

Step 1: Start a free 14-day trial by Leadfeeder.

3. Prospect.io

Lead Generation Tools prospect io

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Prospecti.io is a modern-day sales Automation Platform and a perfect tool for both prospecting and for sending emails via automation in a personalized manner.

Looking for new prospects takes time and effort. Prospect.io allows you to build email lists, set up impactful campaigns, measure results and integrate with many other services. Power up your prospecting efforts with our Chrome extension to find email addresses or import yours and we’ll verify them for you. Reach out with our drip campaigns tool. Measure everything with our analytics interface and use our integrations with Zapier, PieSync or PipeDrive to bring your sales to the next level.

Prospect.io pricing starts at $39.00 per month. There is a free version. Prospect.io does not offer a free trial.

Email lookup tools

4. Voila Norbert

Lead Generation Tools voila norbert

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Voila Norbert was designed to be used by agencies and business owners that need to identify hundreds or even thousands of email addresses. It’s also a handy tool for solopreneurs and small businesses who want to verify a dozen or more emails a month.

VoilaNorbert will add a search button on the profile and search pages of popular sites like :

  • Angel.co
  • Crunchbase
  • Buzzsumo
  • and many more to come!

Find your leads email address and contact information on any website simply by clicking on my button. All your leads can then be exported, added into custom-made lists and/or contacted directly from Norbert with advanced tracking tools to know if they opened or even clicked on your emails.

The 50 first searches are free! You can create an account at https://app.voilanorbert.com — after that, I am charging you either per month or per credit.

5. Kendo Email Finder

Kendo is a B2B prospecting suite that helps extract and validate personal and business email addresses from the Internet, so you can find and connect with the right people for your business. Kendo features include email lookup extension, bulk email search, email verification, search by company/domain, reverse email lookup, multiple CRM integrations, powerful API and more. Kendo free plan provides 50 credits monthly, forever.

Email follow-up tools

6. HubSpot Sales

Lead Generation Tools hubspot sales

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HubSpot Sales also includes recipient profiles directly within your inbox. These profiles show contacts’ professional history, their address, mutual contacts, and email history, providing useful context for users. With the ability to schedule future emails, HubSpot Sales helps to ensure you don’t forget to send emails or that your emails go out at a specific date and time.

You can make calls from within your browser with HubSpot Sales, as well as log or record calls directly to your CRM in just one click. HubSpot Sales integrates with HubSpot CRM, HubSpot Marketing, Salesforce, Gmail, G Suite, Microsoft Outlook, and Microsoft Office 365.

Forms & email capture tools

7. Sumo

Lead Generation Tools sumo

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Sumo is one of the most popular tools for list building and capturing emails on your site. The tool offers features for popups, slide-in popups, and welcome mats (a popup email opt-in that covers an entire page). Designed to grow traffic and maximize content engagement, users can install tools including List Builder, Heat Maps and Share from a single Sumo plugin. Fully customizable and expandable via the integrated ‘Sumo Store’, pricing plans apply to access subsequent apps. With a little bit of coding, you can customize your lead magnets, both in terms of appearance and delivery.

A pain-free way to collect emails that go above and beyond what Squarespace and/or Mailchimp can offer to a startup/small business. Sumo has your back, hands down.

Email marketing tools

8. MailChimp

Lead Generation Tools mailchimp

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MailChimp is often the first newsletter tool that springs to mind, possibly because they have great marketing and a charming monkey-fied aesthetic. But I guess I’m not the only one, as they claim to send roughly 10,800 emails out every second over their platform.


  • Has evolved into a full-featured marketing platform
  • Workable free tier, highly flexible pricing
  • Powerful slew of automation options
  • Impressive third-party integration options


  • Reporting functionality could be better
  • Move to marketing platform could alienate smaller businesses
  • Mailchimp pricing starts at $9.99 per month. There is a free version. Mailchimp offers a free trial.

9. ActiveCampaign

Lead Generation Tools activecampaign

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AcitveCampaign is another popular email marketing platform. While ActiveCampaign’s email builder isn’t as polished as MailChimp, ActiveCampaign has a more powerful email automation editor.

ActiveCampaign pricing starts at $15.00 per month. They do not have a free version. ActiveCampaign offers a free trial. See additional pricing details below.

Landing page Creation tools

10. Leadformly

Lead Generation Tools leadformly

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Leadformly is a Lead Form builder with over 50 customizable templates relevant across different industries and form types. Each form is built with 58+ UX best practices included and can be easily embedded and integrated across all your marketing tools. These are smart, Intelligent forms with optimized features to drive conversions. No need to wait weeks to improve your conversion rates, launch powerful forms and see results within hours.

Pay as you grow with 11 plans from 5¢-15¢ per lead

11. Instapage

Best Lead Generation Tools - instapage

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Instapage is the leader in post-click automation and helps digital advertisers create more relevant and impactful advertising by unifying the post-click stage of the advertising funnel. With Instapage, marketers can maximize conversions by creating, personalizing, and optimizing post-click landing pages at scale, and automatically connecting ads with relevant post-click pages.

Instapage pricing starts at $199.00 per month. They do not have a free version. Instapage offers a free trial.

Live Chat

12. Tawk.To

Best Lead Generation Tools - tawk.to

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Tawk.to is a live chat tool similar to Drift and Intercom, however, the tool is offered specifically as a WordPress plugin. The tool can be installed for free with Tawk branding on the chat widgets. It’s then $9/month to remove the company branding.

tawk.to pricing starts at $1.00. There is a free version. tawk.to offers a free trial.

Before you go-

This is it! Top 10 lead generation tools every Business Startup should know about in 2021. Which ones do you use? Let us know in the comments below how they’ve helped you in your business growth. Also, if you feel we missed one, do share them with us so we can take them into account for future updates of the article.

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