27 Best Lead Generation Tools for Small Business in 2022

No matter what industry you are in, generating leads is an integral part of success. If you aren’t attracting the right customers to your business, then it doesn’t matter how great your products or services are – you won’t be able to increase sales.

But there’s good news 🙂

There are many lead generation tools that can help make this process easier for you and your team.

In this article, we will discuss 27 lead generation tools that businesses can use to generate more leads and increase sales over time.

Table of Contents

  1. What is lead generation?
  2. Our top recommended lead generation tools picks
  3. Paid advertising tools
    1. 1. Google AdWords
    2. 2. Facebook Advertising
      1. How much does a typical Facebook ad cost?
  4. Marketing Automation Tools
    1. 3. HubSpot Marketing Hub
  5. Lead Capture Tools
    1. 4. Leadfeeder
  6. Email lookup tools
    1. 5. Prospect.io
    2. 6. Voila Norbert
    3. 7. Kendo Email Finder
  7. Email marketing tools
    1. 8. HubSpot Sales
    2. 9. Sumo
    3. 10. MailChimp
    4. 11. ActiveCampaign
  8. Email follow-up tools
    1. 12. Boomerang for Gmail
    2. 13. HubSpot Sales
    3. 14. FollowUp.cc
    4. 15. Yet Another Mail Merge
  9. Social media marketing tools
    1. 16. Hootsuite
    2. 17. Buffer
    3. 18. CoSchedule
  10. Blogging tools
    1. 19. WordPress
    2. 20. Medium
  11. Landing page creation & capture tools
  12. SEO tools
    1. 21. Ahrefs Webmaster Tools
    2. 22. Google Search Console
    3. 23. Google Ads Keyword Planner
    4. 24. Yoast SEO
    5. 25. Leadformly
    6.  26. Instapage
  13. Live Chat tools
    1. 27. Tawk.To
  14. Before you go-

Lead generation is one of the most important factors in the success of small businesses. With the Internet and online marketing, we now have a method of lead generation and lead generation tools that are not expensive and that can generate an endless number of leads.

There are dozens and dozens of tools and software available that will assist you with lead generation, but out of all of them, there are really only a few that stand out as the best.

These tools have been ranked above because they have proven their worth over time, resulting in a high conversion rate for companies. Since there are so many options out there to choose from, let’s take a look at what some of the best lead generation tools are in 2021.

Read here: 7 New Lead Generation Strategies That Work for all businesses

What is lead generation?

Lead generation is the process of attracting visitors to your website or landing page who are interested in your products and services. When you have an effective lead generation strategy, it can help drive more traffic to your business website which will increase sales over time.

There are many ways to generate leads and there are available lead generation tools that can be used to help you gain more potential customers.

Some of the tools that are being used today are web apps or tools that can be accessed via browser without downloading.

Almost everyone has access to the internet. People are willing to give out information for online freebies, or just to sign up for a newsletter or site membership.

Online marketing and search engine optimization can increase traffic. Social networking sites are also good sources of leads.

Another form of lead generation tool is software.

This software can collect many data, sort them out and store them, and these leads can be contacted through emails or phones by sales personnel in order to turn these leads into sales.

Most of the fastest-growing B2B companies do not rely solely on just one sales lead generation method. They have a complete arsenal of sales lead generation software at their fingertips, that they can use at any given time.

Conducting a reliable B2B lead generation campaign is certainly one of the biggest concerns of major businesses, especially those involved in telecommunications.

With the way advertising and marketing campaigns from other firms are creating so much noise, it is only understandable that you would be stuck. How can you possibly stand out from the crowd and generate good sales leads?

As you can see in the diagram below, generating leads is a fundamental point in an individual’s journey to becoming a delighted customer – hubspot.com

lead-generation-strategy

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There are plenty of lead generation tools that you can employ for this type of work.

Of course, not all of them may fit your needs. The key here is for you to choose which marketing mediums will fit your marketing aims.

But first, you need to know each marketing tool better.

Here we have curated the best lead generation tools that can be a great asset for your business in 2021

We have sorted these lead generation tools based on their categories so you can find what you are looking for easily.

  • Paid advertising:
  • Marketing Automation Tools:
  • Lead Capture Tools:
  • Email lookup tools:
  • Email marketing tools:
  • Email follow-up tools:
  • Social media marketing tools:
  • Inbound marketing tools:
  • Blog writing tools:
  • SEO tools:
  • Social media scheduling tools:
  • Landing page creation & capture tools:
  • Live Chat tools:
  • Online Appointment Scheduling Tools:
  • Forms & email capture tools:
  • Free Tools

Now let’s dive in:

There are a lot of lead generation tools available online today. It can be quite challenging to determine which ones are best for your business and would be the most useful to you.

It’s important that you choose a platform that meets all your needs. We have listed down a few best lead generation tools that you need right now:

Paid advertising is a common type of lead generation tool in which businesses pay to drive traffic through ads to generate leads and sales. There are many platforms that offer paid social media campaigns such as Facebook, Instagram, google AdWords etc.

1. Google AdWords

Google AdWords - paid advertising tools - b2b lead generation

Google AdWords is an excellent paid advertising tool that businesses can use to generate leads and increase sales. This platform allows you to create ad campaigns based on keywords that are related to your business which will help increase website traffic over time.

Pricing: The average cost per click in Google Ads is between $1 and $2 depending on your budget and demography.

2. Facebook Advertising

Facebook Advertising- paid advertising tools - b2b lead generation

If you own a Facebook page, you can use the facebook ad platform to create targeted ads for your business.

Facebook advertising is one of the most popular lead generation tools because businesses are able to target specific audiences based on demographic information and interests.

Pricing:

Facebook ads may be one of the most popular lead generation tools, but it is also one of the most expensive. To find out how much a Facebook ad costs, keep scrolling!

How much does a typical Facebook ad cost?

Just like any other type of advertising campaign, a typical Facebook ad will cost a certain amount depending on a variety of factors.

The average Facebook ads cost-per-click in 2021 is between $1 – $3 and $7.19 per 1000 impressions. However, just like any other type of advertising campaign, a typical Facebook ad will cost a certain amount depending on a variety of factors including your targeted demography, industry, your ad placement, target audience, and multiple other factors.

This means that if your typical Google AdWords cost $60 for 1000 impressions, then expect to pay around the same amount on Facebook.

Marketing Automation Tools

Marketing automation tools can help automate and manage lead generation tasks such as email marketing, social media posting, and even ad campaigns.

3. HubSpot Marketing Hub

Lead Generation Tools hubspot marketing automation

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HubSpot Marketing Hub is a scalable, all-in-one marketing platform that covers a vast array of features and capabilities. The software can be used to carry out, track and measure all online marketing activities such as blogging, email marketing, and social media marketing.

HubSpot Marketing Hub can also be used to create landing pages and calls-to-action, providing users with SEO tips as they type.

Furthermore, HubSpot Marketing Hub acts as a content management system enabling users to update their website content, optimize it for search, and adjust it for mobile. HubSpot Marketing Hub’s Smart Content tool even enables users to personalize their website to each visitor.

THE HUBSPOT GROWTH PLATFORM INCLUDES

Free HubSpot CRM

Everything you need to organize, track, and nurture your relationships with leads and customers. Yes, it’s 100% free. Forever.

Marketing Hub

Grow traffic and convert more visitors with tools like landing pages, automation, analytics, and so much more.

Sales Hub

Time-saving tools that help you get deeper insights into your prospects, automate the tasks you hate and close more deals faster.

Service Hub

Customer service tools to help you connect with customers, exceed their expectations, and turn them into promoters that grow your business.

HubSpot Marketing Hub pricing starts at $50.00 per month. There is a free version.HubSpot Marketing Hub offers a free trial. See additional pricing details below.

Furthermore, HubSpot Marketing Hub acts as a content management system enabling users to update their website content, optimize it for search, and adjust it for mobile. HubSpot Marketing Hub’s Smart Content tool even enables users to personalize their website to each visitor.

THE HUBSPOT GROWTH PLATFORM INCLUDES

Free HubSpot CRM

Everything you need to organize, track, and nurture your relationships with leads and customers. Yes, it’s 100% free. Forever.

Marketing Hub

Grow traffic and convert more visitors with tools like landing pages, automation, analytics, and so much more.

Sales Hub

Time-saving tools that help you get deeper insights into your prospects, automate the tasks you hate and close more deals faster.

Service Hub

Customer service tools to help you connect with customers, exceed their expectations, and turn them into promoters that grow your business.

HubSpot Marketing Hub pricing starts at $50.00 per month. There is a free version.HubSpot Marketing Hub offers a free trial. See additional pricing details below.

Lead Capture Tools

Lead capture tools are designed to help you convert visitors into leads. This includes landing pages, pop-ups, lead boxes, and content upgrades that can be used with any marketing strategy.

4. Leadfeeder

Leadfeeder is a cloud-based tool that identifies website visitors from Google Analytics data and generates sales leads from visitors. The system is suitable for B2B businesses of all sizes and is priced based on the number of unique companies visiting the website.

Lead Generation Tools leadfeeder

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Leadfeeder also finds contact information for employees at the company. This allows you to follow up with visitors who never inquired about your product or time your outreach to potential leads in your sales pipeline.

To try out Leadeeder all you need to do is install the Leadfeeder Tracker (it takes less than 5 minutes!).

A 14-day free trial is available with paid plans starting at $55/month.

To sign up for Leadfeeder, follow these steps.

Step 1: Start a free 14-day trial by Leadfeeder.

Email lookup tools

Email lookup tools allow you to find contact information for people in your industry. This is important when doing outreach because knowing the right person who can  benefit from your product or service can help increase sales over time.

5. Prospect.io

Prospecti.io is a modern-day sales Automation Platform and a perfect tool for both prospecting and for sending emails via automation in a personalized manner.

Lead Generation Tools prospect io

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Looking for new prospects takes time and effort. Prospect.io allows you to build email lists, set up impactful campaigns, measure results and integrate with many other services. Power up your prospecting efforts with our Chrome extension to find email addresses or import yours and they will verify them for you.

Prospect.io pricing starts at $39.00 per month. There is a free version. Prospect.io does not offer a free trial.

6. Voila Norbert

Voila Norbert was designed to be used by agencies and business owners that need to identify hundreds or even thousands of email addresses. It’s also a handy tool for solopreneurs and small businesses who want to verify a dozen or more emails a month.

Lead Generation Tools voila norbert

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VoilaNorbert will add a search button on the profile and search pages of popular sites like :

  • Angel.co
  • Crunchbase
  • Buzzsumo
  • and many more to come!

Find your leads email address and contact information on any website simply by clicking on my button.

All your leads can then be exported, added into custom-made lists and/or contacted directly from Norbert with advanced tracking tools to know if they opened or even clicked on your emails.

The 50 first searches are free! You can create an account at https://app.voilanorbert.com — after that, they will be charging you either per month or per credit.

7. Kendo Email Finder

Kendo is a B2B prospecting suite that helps extract and validate personal and business email addresses from the Internet, so you can find and connect with the right people for your business.

Kendo Email Finder - b2b lead generation tool

Kendo features include email lookup extension, bulk email search, email verification, search by company/domain, reverse email lookup, multiple CRM integrations, powerful API and more. Kendo’s free plan provides 50 credits monthly, forever.

Email marketing tools

Email marketing is a popular lead generation tool that businesses use to communicate with visitors and customers on a regular basis. There are many email services such as MailChimp, Constant Contact etc which you can sign up for if you don’t already have one.

8. HubSpot Sales

HubSpot Sales also includes recipient profiles directly within your inbox. These profiles show contacts’ professional history, their address, mutual contacts, and email history, providing useful context for users.

With the ability to schedule future emails, HubSpot Sales helps to ensure you don’t forget to send emails or that your emails go out at a specific date and time.

Lead Generation Tools hubspot sales

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You can make calls from within your browser with HubSpot Sales, as well as log or record calls directly to your CRM in just one click. HubSpot Sales integrates with HubSpot CRM, HubSpot Marketing, Salesforce, Gmail, G Suite, Microsoft Outlook, and Microsoft Office 365.

9. Sumo

Sumo is one of the most popular tools for list building and capturing emails on your site. The tool offers features for popups, slide-in popups, and welcome mats (a popup email opt-in that covers an entire page).

Designed to grow traffic and maximize content engagement, users can install tools including List Builder, Heat Maps and Share from a single Sumo plugin. Fully customizable and expandable via the integrated ‘Sumo Store’, pricing plans apply to access subsequent apps.

With a little bit of coding, you can customize your lead magnets, both in terms of appearance and delivery.

Lead Generation Tools sumo

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A pain-free way to collect emails that go above and beyond what Squarespace and/or Mailchimp can offer to a startup/small business. Sumo has your back, hands down.

10. MailChimp

MailChimp is often the first newsletter tool that springs to mind, possibly because they have great marketing and a charming monkey-fied aesthetic. But I guess I’m not the only one, as they claim to send roughly 10,800 emails out every second over their platform.

Lead Generation Tools mailchimp

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PROS

  • Has evolved into a full-featured marketing platform
  • Workable free tier, highly flexible pricing
  • Powerful slew of automation options
  • Impressive third-party integration options

CONS

  • Reporting functionality could be better
  • Move to marketing platform could alienate smaller businesses
  • Mailchimp pricing starts at $9.99 per month. There is a free version. Mailchimp offers a free trial.

11. ActiveCampaign

AcitveCampaign is another popular email marketing platform. While ActiveCampaign’s email builder isn’t as polished as MailChimp, ActiveCampaign has a more powerful email automation editor.

Lead Generation Tools activecampaign

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ActiveCampaign pricing starts at $15.00 per month. They do not have a free version. ActiveCampaign offers a free trial. See additional pricing details below.

Email follow-up tools

Email follow-up tools are designed to help you send customized emails after someone has visited your website or landing page. This is an important part of lead generation because it helps build trust with potential customers by showing that you have their best interest in mind.

12. Boomerang for Gmail

Boomerang for Gmail - lead generation tools

Image Source: https://www.boomeranggmail.com/

One of the most popular lead generation tools is email marketing and following-up. One of the tools which you can use for this is Boomerang for Gmail, which allows you to schedule when your emails will be sent based on if someone opens, clicks on, or replies to your message.

This can help optimize lead generation because it helps get your message in front of more people.

Boomerang is one of the most popular send later services that are available today. It has a wide number of functions that are designed specifically to help with lead generation efforts.

For example, with Boomerang you have the ability to schedule emails at specific times so you can get them in front of people who may be interested in what you offer. This is helpful because it helps increase the likelihood that someone will take action on your message.

13. HubSpot Sales

HubSpot Sales also includes recipient profiles directly within your inbox. These profiles show contacts’ professional history, their address, mutual contacts, and email history, providing useful context for users.

With the ability to schedule future emails, HubSpot Sales helps to ensure you don’t forget to send emails or that your emails go out at a specific date and time.

Lead Generation Tools hubspot sales

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You can make calls from within your browser with HubSpot Sales, as well as log or record calls directly to your CRM in just one click. HubSpot Sales integrates with HubSpot CRM, HubSpot Marketing, Salesforce, Gmail, G Suite, Microsoft Outlook, and Microsoft Office 365.

14. FollowUp.cc

If Gmail is your email provider of choice, FollowUp.cc is a feature packed tool that can save you time and keep your inbox organized. Top features include:

  • Schedule follow-up reminders (these cancel automatically if you receive a response before your scheduled reminder).
  • Add notes and tags for any contact.
  • View your conversation history to ensure that you take the right steps in the future.

FollowUp.cc is lightweight, easy to use, and powerful.

15. Yet Another Mail Merge

Yet Another Mail Merge (YAMM) is an easy to use Gmail add-on for users to perform a mail merge. Select a draft written in Gmail, replace template keys with names and other information from the spreadsheet and automatically send personalized emails to up to 1,500 recipients per day.

Social media marketing tools

Your business should always be active on social media platforms such as  Facebook, Instagram and Twitter to attract new leads. If you don’t have a budget for paid ads then social media can be an excellent way to connect with your targeted audience as well.

16. Hootsuite

Hootsuite is a staple in every social media marketer’s arsenal, and there’s a good reason why. It allows its users to schedule the publication of content in advance on various social media platforms. This is one of the social tools that offer analytics, thus making it easy to monitor content engagement and campaign performance. Hootsuite make it easy to publish content and useful to track effectiveness.

17. Buffer

Social media tools that boost traffic are critical to a marketing strategy’s success. Like Hootsuite, marketers are allowed to set the publication of your posts at a specific time. This is handy especially if you want to stick to your schedule. A free account allows you to schedule posts for one social media profile. You can add more profiles as you upgrade.

18. CoSchedule

CoSchedule image social media marketing app tool software

Image source: coschedule.com

Here’s a tool that makes it easy for everyone to manage their marketing calendar and get them organized.

You can access everything through one dashboard, while simultaneously sharing and uploading content on different social media platforms. If you’re all about organized workflows and wants to stand out with your skills this is the perfect tool for you.

Blogging tools

Blogging is another form of lead generation that businesses use to attract visitors and potential customers over time by sharing helpful advice or information about the industry.

There are many blogging platforms such as Blogger, WordPress etc which you can use to build a website. Once your blog is setup it’s time to start writing content that will help promote new visitors and potential customers over time.

19. WordPress

WordPress for blogging

WordPress is the most popular blogging software on the web. It provides impressive features and versatility to make running a blog easy. The interface is extremely friendly and makes content management a breeze.

20. Medium

Medium is an open platform where readers find dynamic thinking, and where expert and undiscovered voices can share their writing on any topic.

medium blogging

Image Source: https://medium.com/

Landing page creation & capture tools

Capturing leads is an important part of lead generation because it helps build trust with potential customers by showing that you have their best interest in mind.

There are many landing page creation tools to choose from such as Launchrock or Unbounce which can help increase sales over time.

SEO tools

Search engine optimization (SEO) helps improve how visible your business is in search engines such as Google.

SEO can be an excellent lead generation tool because it helps build trust by showing that you are a reputable business in your industry which will increase sales over time.

21. Ahrefs Webmaster Tools

In regards to the lead generation tools, Ahrefs Webmaster Tools is a great option for businesses. It can help improve a site’s content and search engine optimization which will increase the number of leads generated over time.

22. Google Search Console

If you are looking for more SEO tools, then Google Search Console is an excellent choice. It provides post-quality score insights that can be accessed 24 hours a day, 7 days a week. It also helps improve the condition of your site which will help generate more leads while implementing safety protocols on your website.

23. Google Ads Keyword Planner

Google Ads Keyword Planner is an excellent tool for businesses to generate more leads. It provides information on the number of searches, average monthly searches, competition level, and search volume trends for keywords related to your business.

It also provides information on what you are actually bidding for your ads. This tool is also free to use which makes it an attractive option for businesses.

24. Yoast SEO

Yoast SEO plugin WordPress

Yoast is SEO plugin for WordPress that’s free and easy to use. Here are some features of Yoast SEO:

1) Provides traffic light system that lets you know the status of your post on a green, yellow or red light.

2) Weighs up content to know whether it has the right keyword density, headlines, titles, meta descriptions and more.

3) Provides page analysis with tips on how to improve your site so it will rank higher in search engine results pages (SERPS).

Yoast can be used by any size blog or website. It helps increase the number of visitors by providing valuable feedback on how they can improve their posts.

25. Leadformly

Leadformly is a Lead Form builder with over 50 customizable templates relevant across different industries and form types.

Each form is built with 58+ UX best practices included and can be easily embedded and integrated across all your marketing tools.

These are smart, Intelligent forms with optimized features to drive conversions. No need to wait weeks to improve your conversion rates, launch powerful forms and see results within hours.

Lead Generation Tools leadformly

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Pay as you grow with 11 plans from 5¢-15¢ per lead

26. Instapage

Instapage is the leader in post-click automation and helps digital advertisers create more relevant and impactful advertising by unifying the post-click stage of the advertising funnel.

With Instapage, marketers can maximize conversions by creating, personalizing, and optimizing post-click landing pages at scale, and automatically connecting ads with relevant post-click pages.

Best Lead Generation Tools - instapage

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Instapage pricing starts at $199.00 per month. They do not have a free version. Instapage offers a free trial.

Live Chat tools

Using live chat tools such as Bold Chat, Tawk.to etc is another way to engage with visitors and potential customers which can help improve sales over time by converting more leads into paying clients.

For example: Every business should have a lead generation strategy in place that targets new people on social media platforms like Facebook who could be interested in their product or service. This strategy should include having a written content plan that will increase traffic over time such as blogging on a regular basis and creating engaging social media posts to target new people in the same industry.

Another example: One of the most important parts of lead generation is capturing leads which means you need tools like landing page creation software, live chat etc to help increase sales by converting more visitors into leads.

It’s important to have a written content strategy that will attract new people over time such as blogging on a regular basis, social media posts etc which can lead to increased traffic and ultimately more potential customers or clients.

27. Tawk.To

Tawk.to is a live chat tool similar to Drift and Intercom, however, the tool is offered specifically as a WordPress plugin. The tool can be installed for free with Tawk branding on the chat widgets. It’s then $9/month to remove the company branding.

Best Lead Generation Tools - tawk.to

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tawk.to pricing starts at $1.00. There is a free version. tawk.to offers a free trial.

Before you go-

This is it! Top 27 best lead generation tools every Business Startup should know about in 2021. Which ones do you use? Let us know in the comments below how they’ve helped you in your business growth.

Also, if you feel we missed one, do share them with us so we can take them into account for future updates of the article.

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5 thoughts on “27 Best Lead Generation Tools for Small Business in 2022”

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