10 Best Facebook Page Strategies To Grow Your Business In 2021


Are you leveraging Your Facebook page for branding and viral marketing? If not, this article is for you and even if you are, you can still benefit from the tips presented here to further refine and tweak your Facebook marketing strategy. Let’s get started.

Facebook Hacks: 10 Best Facebook Page Strategies to Increase Your Fan-Base in 2021.

Table of Contents

Attracting dedicated customers and fans to your Facebook page is the key to maintaining a professional presence on the Internet. Marketing on Facebook can be a difficult task if you don’t know where to start or how to proceed. Be aware that it takes time before these marketing strategies prove to be successful; a professional online reputation requires patience and time dedicated to ensuring a professional presence.

Related: 10 Digital Marketing Strategies to Help You Scale Your Business in the Next 12 Months

You may already know Facebook has a huge audience. A whopping 2.5 billion people use it every month and your potential customers are probably looking for your brand on Facebook. 

1. Claim your vanity URL/Username: 

A branded Facebook vanity URL/Username gives your page an easy-to-find & easy-to-share URL that looks professional & branded.

vanity url facebook username

2. Post video Contents:

People prefer to watch a video or read a quote written as graphics instead of reading a lengthy post on Facebook.

facebook video content example

Post By: Pizzahut India

3. Pin Your favorite Post:

Pin your best post or pin your welcome page. This means you can make one of your posts static. That way every person who visits your page will see the same first post. It’s simple. Once you create a post, right-click on the post, there you will see your options. Click on pin post and you’re set.

facebook pinned post example

4. Add a call-to-action button:

If your CTA is to book an appointment then you’ll want to write a post encouraging your target market to book their appointment now. Another advantage of correctly optimizing your CTA in this example, your clients can book their appointment by clicking your CTA. By clicking on the book now button this takes them directly to the Facebook Editorial calendar. This is a tremendous opportunity that saves massive time and increases conversion rates.

facebook call-to-action button lists

5. Use the right cover photo size:

Make sure your fan page cover photos adhere to Facebook’s size guidelines which are currently 820 pixels wide by 312 pixels tall on your Page on computers and 640 pixels wide by 360 pixels tall on smartphones.

facebook india cover pic

6. Share daily stories:

People love stories so include them on your page. Page Stories let you share pictures and short videos that bring your audience behind the scenes, giving them an intimate look into your business.

facebook story creation

7. Consider using a Facebook tool:

Managing all the accounts online at regular intervals consumes a lot of hours and this means that you will not be able to concentrate on what is more important for your business. Fortunately, there are some social media tools through which you quite easily post and reply to the online profiles in no time. 

social media marketing app

Image source: Hootsuite

Tools You Can Use to automate your operations:

  1. Hubspot Social
  2. Hootsuite
  3. Buffer
  4. Zoho Social

Related: Best Digital Marketing Agencies For Tech Startups (2021 Guide)

8. Ask Questions to your audience:

One easy way to keep your visitors engaged is by asking questions. People don’t care about how much you know; they care about how much you know about them.

Image Source

9. Post inspirational:

Post inspirational and motivational quotes. If they are unique and highly engaging, they will be shared throughout other social media platforms.

10. Post and share news articles related to your niche:

When you share the news that is relatable and of interest to your target audiences, it makes sure that your audience feels that you don’t just care about promoting your products or services BUT YOU HAVE A GENUINE INTEREST IN THEM.

facebook news article share

Post By: Incisive Edge

Lastly, make certain your content, photos, and images are fun, informative, and engaging. Share the best information possible. Be helpful, informative, answer questions, and openly address criticism. 

My name is Abhijit, a seasoned virtual assistant and founder of virtualousPRO. My team of virtual assistants works with SME brands, small business owners, one-person companies (OPC) and startups to run their business smoothly. We have been helping businesses for over 8 years and our clients include commercial businesses (small, medium and large), public sector agencies, law firms, marketing agencies, healthcare start-ups and solo entrepreneurs.

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