Tech-Start-ups don’t sell themselves.
There is much more planning and strategizing involved, and many companies require a fool-proof plan to ensure that their start-up can turn a profit or breakeven within the first fiscal year.
Therefore, one of the best moves any tech-start-up can make before launching is hiring a digital marketing agency.
In this article, we will talk about everything you need to know about digital marketing, and we will discuss some of the best digital marketing agencies around the world.
What is Digital Marketing?
When the words “Digital Marketing” are used, we are actually referring to online marketing efforts from a brand or a business.
Therefore, if you are asking what digital marketing is, here is the answer:
Digital Marketing is the use of digital technology to deliver your marketing messages through online channels that include websites, mobile apps, search engines, social media, and emails. It helps brands generate interests in their products among their consumers.
Why Is Digital Marketing Important for Tech Startups?
A reliable digital marketing team will help promote your brand across multiple digital platforms to take your brand to the next level in a short time.
Using Digital marketing strategies such as social media marketing, Pay-Per-Click Advertising (PPC), content marketing, and email marketing help businesses understand their customers better.
With measurable results to easily gauge the success or failure of a campaign, a start-up can easily amend the strategies they use to improve the chances of success and reduce the chances of failure. That is why digital marketing is considered one of the best marketing strategies for any start-up.
Such agencies can also strategize and formulate the most effective way to create a social media image for the start-up.
Other benefits of Digital Marketing include:
- Better Customer Research.
- Quality Leads.
- Drive Success.
- Develops Right Digital Marketing Approach.
- Better Search Engine Optimization.
- Better Contents.
- High Conversion Rate.
- Better Online Presence.
Creating an online presence is an essential element for any business that aims to be successful, and this is exactly what digital marketing agencies intend to do.
Digital marketing can help a start-up increase their visibility by accessing a broader consumer market, increasing their profitability by ensuring that they obtain an adequate return on any investments made and improve their online presence and customer engagement.
Read More: 10 Best Lead Generation Tools for 2021
How To Choose A Digital Marketing Agency?
Good digital marketing agencies are available everywhere, but what you need to keep in mind is that your needs must be fulfilled by the agency you decide to hire.
In order to choose the best digital marketing agency for your company, you must first determine what your start-up’s marketing needs are.
Once you have determined this, you can do some research to finalize the agencies that can meet your needs.
Upon further investigation, you should be able to find reviews for each agency made by previous clients. Reviews are an incredible guide when you are looking for an agency to hire because clients can tell you their personal experience with the agency.
Some things you should be on the lookout for when trying to find the perfect fit for your start-up’s marketing needs include involvement in marketing campaigns that you have seen before, a price-point that is within your budget, friendly staff who ensure client satisfaction, and a marketing process that is collaborative and encouraging.
In-short: (How To Choose A Digital Marketing Agency?)
- Identify Your Marketing Needs
- Research Your Ideal Agency
- Check Out Their Online Presence
- Portfolio and case studies
- Check Their Reviews and Testimonials
- Check out their specialties and services
- Contracts and pricing
- Schedule a consultation
What Services Do Digital Marketing Agencies Provide?
The best marketing agencies provide a plethora of different services that any start-up can benefit from. However, it is important to note that different businesses have different needs, and you should determine the marketing needs for your tech-start-up before you finalize the agency you hire, as stated above.
A full-service digital marketing agency like Incisive Edge offers a complete package of high-end digital marketing services such as consumer research, website design, search engine optimization (SEO), social media marketing, video marketing, email marketing, content creation, pay-per-click (PPC) advertising and more. Most of these services are interlinked with one another.
These services also differ in their effectiveness and intensity. Also, it is essential to note that different agencies have different packages and prices for their services.
What are the Best Digital Marketing Agencies in 2021
Our expert web research analysts ranked the leading digital marketing agencies that help brands grow their presence and revenue online. Find the top-rated and the best digital marketing agencies here.
Let's Get Started -
Incisive Edge
Incisive Edge is award-winning and one of the best digital marketing agencies dedicated to generating high-value growth for tech startups, scaleups, and enterprises.
They combine strategic thinking and deep experience of marketing techniques to deliver high performing marketing programmes, tailored to your specific growth objectives and lead targets.
The approach they have honed over the years is dedicated to putting your sales prospects at the heart of your marketing strategy and delivering what prospects need, to nurture them through the buying journey.
(Service Offerings:
- Strategic Planning
- Website Design And Build
- Lead Generation
- Conversion Rate Optimization
- Sales Enablement
- Brand Positioning
- Content Marketing
- Campaign Execution
- Marketing Automation
Price Range:
$2,500 – $5,000
What’s good about Incisive Edge:
- Deep industry experience
- Services tailored to startups and scaleups
- Superb customer service
- Renown for a friendly and highly knowledgeable team
Founded - 2009
Online Presence - Excellent
Headquarters - London, UK
Founder - Julia Payne
Contact
Email Incisive Edge
Blog Link
GrowthRocks
Growthrocks is a growth hacking digital marketing agency that helps startups and well-established companies to achieve rapid and sustainable growth. It is headquartered in London and has worldwide partners from India and Finland to Greece and the US.
Service Offerings:
- Conversion Rate Optimisation (CRO)
- Analytics & Actionable Reporting
- Inbound Marketing
- Performance Marketing (PPC)
- Social Media Strategy
- SEO Strategy
- Content Marketing Strategy
- UX for Growth
- Referral & Viral Marketing
- Outreach Strategy
- Social Selling
- GDPR Compliance
- Product-led Growth (PLG)
- Engineering as Marketing
- And many more
Price Range:
$3,000 – $10,000
What’s Good About GrowthRocks?
- GrowthRocks’ client roster includes names such as Nestlé, General Electric, and Blue Air.
- The agency trains startups and employees (in-class, in-house, online) through Growth Hacking University.
- Viral Loops, the now-popular referral tool, began as a GrowthRocks side project.
Founded - 2014
Online Presence - Excellent
Headquarters - London, England
Contact information
Email GrowthRocks
Blog Link
T: Worldwide: +44-2035142427, T: US (Toll free): 1-888-401-2402
KEXINO
KEXINO is one of the award-winning “full-service” marketing agencies that have been helping startups and small businesses across the USA, Europe, and Asia for the past 12 years.
In terms of services, KEXINO provides pretty much anything – from a social media post all the way up to a TV advertising campaign. But that’s not really the point, since services come a distant second to the consultation, strategy, and research is what they believe crucial for sustained and scalable marketing success.
Price Range:
“Every marketing program is unique, built specifically for the business result the client is expecting. What we believe is more important is not about how much you’re spending, but how much return your business is receiving based on your investment – i.e. your marketing ROI. We’re not the cheapest, but we’re by no means the most expensive.” – Lucy Watson, Corporate Operations – KEXINO
What’s Good About KEXINO?
KEXINO design programs that move the needle, generating tangible benefits for your business.
Whether your goal is to increase the number of sales leads, increase average individual customer order value, or launch a product or service into a new market sector, their programs are primarily designed from the business perspective.
Tech start-ups have a very specific and often unique growth plan. It’s vital that any marketing agency supports them with initiatives designed to deliver on those plans.
Founded - 2008
Online Presence - Excellent
Headquarters - Pfettisheim, FRANCE
Contact information
Email KEXINO
Twitter @KEXINO
LinkedIn linkedin.com/company/kexino
Mabbly
Mabbly is a strategic design agency powered by data analytics, market research, and digital technology.
Service Offerings:
- Digital strategy
- Digital design
- Digital marketing
Price Range:
$50,000+
What’s Good About Mabbly?
When you meet us, you’ll discover a team of unique individuals working together to create extraordinary brand experiences. We confront our constantly changing world with agility, we honor the nuances that make each of us unique, and we are connected by an incessant drive toward mastery of digital. Our industry-leading Data-Driven Creative Strategy methodology helps businesses accelerate tomorrow’s vision today and increases enterprise value in the digital space. – Hank Ostholthoff, Mabbly CEO
Founded - 2013
Online Presence - Excellent
Headquarters - Chicago, Illinois
Contact information
Email Mabbly
P3Media
P3 Media is a digital marketing agency that focuses on eCommerce solutions. That alone explains why P3 Media is a Shopify Plus partner. Consumer packaged goods, fashion, food & beverage, the startup marketing agency’s experience includes many different eCommerce categories.
Whether you are looking for a fully outsourced team or a la carte services, P3 Media provides its services both ways. Besides Marketing, Email, CRM, and web design, P3Media offers highly creative services as well: Photography, video & 3D Animation can be part of your campaigns or properties. Creating a strategy is also a key service from P3Media.
The team will reverse engineer consumers’ attention to determine not only the best way to communicate with your customers but where and when to do so.
Service Offerings:
- Website UX Design and Development
- Marketing Strategy
- Commerce Strategy (Business, Functional, and Technical)
- Ongoing Website Management
- Automation with Shopify Flow
- Migration
Price Range:
$1,000+
What’s Good About P3 Media?
Over the period of three years of working with P3 the level of growth has been phenomenal. To me P3 is like an in-house team. It might as well be us. The results of our trajectory of growth proves that, in fact, the P3 team can do it.
Founded - 2010
Online Presence - Excellent
Headquarters - London, England
Founder - David Wagoner
Contact information
Email P3Media
Blog Link
KlientBoost
KlientBoost is one of the top digital marketing agencies that provide PPC & paid social services along with conversion rate optimization to increase conversion rates and ROI for their clients.
Service Offerings:
- Advertising
- Demand Gen
- Digital Marketing
- Marketing Consulting/Strategy
- Pay-Per-Click
- Social Media Marketing
- User Experience/User Interface
Price Range:
$3000 to $5000
What’s Good About KlientBoost?
- Full Suite of Digital Marketing Services
- Excellent Customer Service
- Result-Oriented
Founded - 2015
Online Presence - Excellent
Headquarters - Irvine, CA
Founder - Johnathan Dane
Contact information
Email KlientBoost
Blog Link
7. CIENCE
Voted Best B2B lead generation company producing qualified sales leads.
CIENCE is a digital marketing service provider that helps businesses increase sales pipeline.
Service Offerings:
- Sales Lead Research
- CRM Migration
- Email Campaigns
- Outbound Calls
- Social Media Outreach
- Landing Pages
- Inbound SDR
- Appointment Setting
- Paid Ads
- Offline Marketing
Price Range:
$5,000+
What’s Good About CIENCE?
CIENCE offers a new & different kind of digital marketing agency built around specialized staffing to grow your business. It’s People-as-a-Service, which combines human intelligence, machine learning, expert training, and industry experience for superior research, appointment setting, and sales assistance.
Founded - 2015
Online Presence - Excellent
Headquarters - Solana Beach, CA
Contact information
Email CIENCE
Blog Link
WebFX
WebFX is another award-winning digital marketing agency with 20+ years of experience in this space. As a full-service digital marketing firm, WebFX has everything you need to improve your digital marketing strategy.
Service Offerings:
- PPC services
- Social media marketing services
- Web design services
- Content marketing services
- Conversion rate optimization (CRO)
- Amazon optimization
- Lead generation services
Price Range:
$1,000 – $2,500
What’s Good About WebFX?
- We’re a full-service digital marketing company
- It focuses on your success
- Customized plans
- Dedicated Account Managers
- Award-winning agency
Founded - 1997
Online Presence - Excellent
Headquarters - Harrisburg, Pennsylvania
Contact information
Email WebFX
Disruptive Advertising
Disruptive Advertising is an INC #500 tech-enabled digital marketing agency that helps companies develop and execute digital marketing growth strategies.
Their team of marketers and proprietary software have been used by thousands of companies to fill in where they lack the bandwidth or expertise to take their results on Google AdWords and Facebook to the next level.
Disruptive Advertising maximizes profit with pay-per-click campaigns, data analytics, and website testing to help our clients win. Thousands of companies have used Disruptive Advertising to build and execute their digital marketing strategy.
Service Offerings:
- Advertising
- Demand Gen
- Digital Marketing
- Email Marketing
- Marketing
- Consulting/Strategy
- Pay-Per-Click
- Social Media Marketing
Price Range:
$1,000+
Founded - 2012
Online Presence - Excellent
Headquarters - Lindon, UT
Contact information
97th Floor
97th Floor is another full-service digital marketing agency boasting a long list of awards in this category.
Founded in 2005, 97th Floor has worked with some big brands over the past 15 years. Some of their top clients include Adobe, Dell, Salesforce, the Utah Jazz, Time Warner Cable, Intuit, LinkedIn, HP, Kaplan, ESPN, and more.
Service Offerings:
- Link building
- Keyword research
- Technical SEO
- Retargeting
- Social media ads
- Audience testing
- Copywriting
- Graphic design
- Content marketing
- Email marketing
- Lead nurturing
- Analytics
Price Range:
$10k-$25k.
What’s Good About 97th Floor?
- 15+ years of experience
- SEO, paid media, creative, & automation services
- Customized game plans
- Clients include Adobe & ESPN
Founded - 2005
Online Presence - Excellent
Headquarters - Lehi, Utah
Contact information
Conclusion:
Digital Marketing Agencies differ in culture, workload, philosophy, and compensation so choose wisely whom you hire!
We hope this list has been helpful for you in your search for your perfect fit. If you have questions as to which Digital Marketing Agency might be best for your business, reach out to us at [email protected].
At Get24 Assistant, we strive to offer the best virtual assistant services to help your business grow effectively, at an affordable price. Hire us for just $5.00/Hour. Get in touch today.
Rimly Gohain
My name is Rimly, a seasoned virtual assistant and co-founder of Get24 Assistant. My team of virtual assistants works with SME brands, small business owners, one-person companies (OPC) and startups to run their business smoothly.
Do you truly think so PR links will practical for Link Structure? I never tried for my software program development business website yet I would like to attempt that. Many thanks for sharing remarkable and also extensive short article.