Ah, video marketing! Well known as a “game changer”. Things were a lot simpler when all companies had to do was market their products and services through blogs. Well, with people no longer having the patience to read wordy essays, it only makes sense that video marketing entered the scene. It compresses tons of information into 1-minute videos that are easier to watch, digest, and share. According to a recent study, 64% of online users agree that videos are effective and efficient forms of online marketing content. Furthermore, almost 50% of the 500 respondents agreed that investing in video creation and distribution is essential if they want to grow their business. In fact, the numbers have increased ever since countries have been put on quarantine in an attempt to save more lives and keep the threat of COVID-19 at bay. Videos have become a unique way to build your brand recognition. It is noticed that YouTubers who became successful in no time chose to make a YouTube Intro and unique thumbnails to grab more audience. So if you've already been uploading video to market your brand, then that’s great! However, if you're absolutely clueless on how to use videos as a marketing strategy, then keep reading. We've listed down some tips to help you design a video marketing strategy that's guaranteed to give you the results that you want. Identify your Marketing Goals A lot of companies busy themselves with creating fool-proof marketing strategies that they often forget about the most important thing: setting a goal. Without this, you could be wasting time, money, and effort on a strategy that's bound to fail at some point. Knowing what your goals are will tell you if you're still on the right path, or if something needs to be changed immediately. Related: The Best Digital Marketing Agencies For Tech Startups (2021 Guide) Know Your Target Audience. With all the amount of work that goes into creating branded videos, the last thing you'd want to happen is for the message to fall on deaf ears. That said, it's important to identify who your target audience is before diving in. Are you trying to reach out to mothers? Professionals? Dog lovers? Answers to these questions will help you come up with the theme, tone, animation, font, script, and music for the videos you'll be making. This makes it easier for you to come up with videos that effectively communicate the message you want your target audience to receive. Remember, if they find themselves resonating with the message of your video, they'll share it with their contacts online. Set a Budget. Spending a lot of money on a video project does not guarantee its success. Of course, this also means that not spending enough can compromise your brand's image. That said, the key is finding the right balance between the two. This is also why we asked you to identify your goals and target audience before working on your video. Case in point: if your target markets are millennial, you don't need to spend that much on production. Why? Well, for one thing, you only need to make videos for Instagram, Twitter, and Snapchat. You also have free tools that you can use to make images for your videos appealing. Optimize Your Videos. Before uploading your videos, you need to identify which platforms you'll be launching them on. Optimizing them will ensure that you make the most out of all possible engagement. This means that if you want to upload them on Facebook, you need to keep them short and with captions. If you're uploading on Twitter, you need to use the right keywords to make sure that your target audience sees your video. They'll miss it if you over target so you really need to do some research before launching your campaign. Conclusion. We hope, all this information can be a lot to process especially if you're hearing it for the first time. That's understandable. Give it time to sink in and when it does, use this guide in creating a video marketing strategy that will help your company hit your goals. Rekha Pant Rekha Pant, is an IT professional, B.Tech from RGPV University, Bhopal. Along with her IT profession, she has also evolved herself to become a fluent writer covering different topics in Digital Communication, Education, Marketing and IT. With her rare talent, she has published ace blog pieces as a guest on many websites. For more information about her, you can check her profile on LinkedIn.